nike Page 15 - Sports News, Headlines & Highlights
The Critic-Proofing Of Lance Armstrong
The ad you see here is the new Lance Armstrong spot for Nike, which would be merely standard-issue, inspiromatic marketing schlock if it didn't come so creepily close to suggesting that to criticize Lance now is to somehow enable cancer....
LeBron Gets Dunked On; None Of Us Are Witnesses
Word out of the LeBron James Skills Academy is that Xavier's Jordan Crawford turned the camp's host into his own personal Fred Weis, the sort of moment for which God created YouTube. Then along came Nike to confiscate the evidence....
Sportswear Company Outplays Nike, Loses Anyway
It's a classic underdog tale—an upstart company devises a brilliant product plan, employs pluck and good fortune to make their dream a reality, and takes on the big boys....and then is summarily crushed by a large, multinational corporation....
Reebok Gives Shoe Contracts First, Asks Questions Later
Reebok belatedly discovers that they gave a shoe contract to a white guy with an "Air Jordan" tattoo on his leg. To be fair, it was Marcin Gortat, and no one wanted to look that closely. [Skeets]...
Bring Out The Animal In You
Nike makes limited edition Teen Wolf shoe ... sweet. But didn't he actually wear Adidas? [The Slanch Report]...
Nike And LeBron To Cover All Of Cleveland In A Fine White Powder
I have seen some questionable game day promotions in my time, but the one that Cleveland has cooked up for their big Christmas game against Washington may just take the cake....
LeBron's New Shoes Are Apparently an Aphrodisiac
So, Nike has released the latest ad for LeBron James's line of shoes, and it features Nicole Scherzinger from the Pussy Cat Dolls. If you're the kind of person who has always longed for a hoops-based soft core porn movie, today's your lucky day, partner. ...
Nike's Still Trying To Figure Out How Best To Infiltrate The Womanly Athlete
The Overlords of The Swoosh otherwise known as Nike are rolling out a new slogan geared toward European women called "Here I Am" and it's got our buddy Moe over at Gawker all frothy and ready to break stuff. (Doesn't take much. The gal's feisty.) She burns: ...
Why Does That Chinese Tattoo Look Like a Bar Code?
We don't want to throw a cold bucket of confetti on the proceedings late tonight, but could it be that all of the perceived new focus by USA Basketball and its players on preparation and presenting a warm face to the public has an awful lot to do with the 1.3 billion consumers the shoe companies (an...
Nike Bows To Pressure From Screeching Morons and Pulls Dunk Ads
According to the Wall Street Journal, Nike acted because the new Hyperdunk ads were deemed by some to be offensive to blacks and gays. Which is, in two words, patently absurd. It also raises an interesting question: why can't a sports company just say that their ads are meant for non-idiots?...
Remembering MLK, Now Owned By Nike
As we, like a lot of you we suspect, spend the Martin Luther King holiday, you know, working, we remind of the sports tie-in to MLK's famous "I Have A Dream" speech....
Dennis Dixon Has Balls of Uranium
So it's official, Dennis Dixon tore his ACL ... two weeks ago. So that first quarter touchdown run on Thursday night just went from awesome to unbefuckinglievable....
Nike Targets Next Great Growth Industry
Pictured is Wes Studi, the infamous "naked Indian" from The Doors. He couldn't be bothered to wear pants; now we're expecting him to have his own specialized shoes? Nike is counting on it....
Your Feet Love Animals A Little More Today
This is the Zoom Vick V. You can probably count on it being the sneaker equivalent of Enron Field, because Nike — SHOCKINGLY! — just postponed its launch....
Corporate Advertising: The Glue That Holds Our Fragile Republic Together
OK, can we look past the fact, just for a moment, that the advertising firm of Wieden & Kennedy abused a beloved Beatles tune in one of their ads, and that their main client uses preteen Vietnamese sweatshop workers to make tennis shorts? It's their birthday; can't we just focus on the good times? T...
It's LeBron Night In Bristol
As mentioned by The New York Times yesterday, Nike is trying all kinds of new ways to promote the new LeBron James shoe. The most unique way is their sponsorship of "SportsCenter" tonight: The 6 p.m. show will be sponsored entirely by Nike and the LeBron shoe. We don't know if that means all the com...
Trying To Stop The Flop
I wasn't able to get you your soccer update yesterday, but I did want to point out some efforts to being taken to eliminate the diving and flopping that can sometimes plague the game....
Nike Has No Love For GMU
In the world of coaching sponsorships, summer basketball camps and AAU leagues, if Nike doesn't acknowledge you, in the world of college basketball, you simply do not exist....
Getting Your Kicks
It's a beautiful Saturday here in Manhattan; think we'll take a walk down Delancey Street, and turn onto Eldridge and ... what's this? Dozens of young men camped out on the sidewalk? Sleeping bags and folding chairs ... is there a fourth Star Wars prequel we didn't know about? Another Harry Potter...